Lonely Planet and National Geographic recognize Japan’s Tohoku region as a world-class 2020 destination / JOMC Newsletter

JNTO Japan Online Media Center
March 6, 2020
Japan National Tourism Organization

This newsletter series was created by the Japan Online Media Center(JOMC) to help you stay up to date and informed about all the latest news and events happening within Japan's tourism scene.

Welcome to the second JOMC newsletter! The team at the Japan National Tourism Organization(JNTO) is excited to share with you what’s been happening in Japan’s tourism world.
Tohoku, the northernmost region of Japan’s main island of Honshu (just a few hours from Tokyo by bullet train) was recently selected by two of the world’s leading travel and tourism magazines as one of the best destinations of 2020. Covering a total of six prefectures, the area is home to beautifully rugged mountain ranges, incredible coastal views, and unique culinary culture.

Special Notice

In light of the novel coronavirus (COVID-19) outbreak around the world, many facilities in Japan are temporarily suspending service in order to help prevent the spread of the virus. A list of closed attractions can be found at the JNTO official website or the Visit Japan account on Tripadvisor.

We recommend visiting the relevant official websites or contacting the Japan Visitor Hotline (+81 50 3816 2787), available in English, Chinese and Korean, for regular updates on the latest information. You may also find the JNTO Chatbot useful to obtain direct contact details for specific organizations.

News from JNTO

It's official: the Tohoku region is among the world's most exciting must-visit destinations.

With its ancient shrines, stunning untouched wilderness, and a food culture that's as diverse as it is passionate, we at JNTO have always known that Tohoku is special, but now the rest of the world is catching on, too.

In the feature “Here are the best trips to take in 2020,” National Geographic said that Tohoku should receive a "gold medal for best unknown travel wonderland," highlighting the area's "pristine forests, gorges and crater lakes, thousand-year-old temples and shrines, and venerable local festivals."

Lonely Planet also recognized the region as a key Japanese destination and drew attention for travelers who want to get away from the crowds during the upcoming 2020 Tokyo Olympics. The efforts of Japan’s tourism associations and other groups also received a nod, with mention of the work that has been done since the 2011 earthquake and tsunami to rebuild infrastructure and improve tourist facilities along the Sanriku coast.

Learn More

Hot Assets

If you have never visited the JOMC site, we invite you to check out this valuable source of Japan-related information, beautiful photos, and great article ideas. Content is regularly updated and covers all facets of Japanese life, culture, and tourism. The digital assets stored on the website can be downloaded and used for your own purposes.

Explore the Fascinating Culture of Northern Japan on the Sanriku Railway

To round out this newsletter about the delights of the Tohoku region, we feature an article about one of the region's key attractions: the Sanriku Railway. Running along the Pacific coast of Iwate Prefecture, passengers on the railway are treated to views of some of the country's most diverse landscapes, which are impressive all year round. The Sanriku Railway is one of the best ways to get an authentic glimpse of the beauty and history of northern Japan.

For More Info, Check Out the Story Ideas Page

User Comments

Japonismo is a Spanish-language Japan specialty travel site with readers from across the globe. The site uses JOMC assets for their feature articles. We asked Japonismo about their experience using JOMC assets.




Q: Can you tell us about the assets you utilized?
A: Photos and videos from the library. In Japonismo, we have a huge catalog of photos and videos, so I usually use very specific photos and/or videos that we don't have and would like to use on our website or Youtube channel. This time, we created a Youtube video walking around Akihabara and Ueno area. In the first 10 seconds of the video, we used aerial shot of Tokyo downloaded from JOMC.
Q: Why did you decide to use the assets offered on JOMC?
A: Quality! It's always very good quality.
Q: How was the content you created received?
A: Very good! Our readers/viewers always appreciate good content.

Check the movie!

Check Out Related Assets on JOMC


We want to serve you as best we can, but to do that we need to hear from you!
Please help us to improve the usability of the JOMC by answering this survey.
It will take about 5 minutes to complete.

Start Survey
JNTO Japan Online Media Center